At Beijing 101, our journey began in 1974 with a simple yet profound mission: to empower individuals to overcome common hair and scalp issues while helping them rediscover their confidence. By harnessing the power of premium Chinese herbs and the wisdom of Traditional Chinese Medicine (TCM), we've nurtured beautiful, healthy hair and scalp locally in Singapore and across the globe. Your well-being has always been at the heart of our story.

We aspire to be the most renowned Hair and Scalp Care Centre, distinguished by our word-of-mouth reputation and unmatched top-of-mind recall.

Our mission is to restore our customers' self-esteem by delivering effective hair and scalp treatments aligned with Traditional Chinese Medicine (TCM) principles.

We aim to offer a genuinely warm and sincere service from the heart, creating a welcoming and enriching experience for our valued customers.

Our Journey: 50 Years of Excellence and Innovation

1974: The Origin

Dr. Zhao Zhang Guang, a TCM physician, introduced a revolutionary formula for hair and scalp care. Through rigorous testing and perseverance, he discovered the breakthrough formula on his 101st attempt, providing an effective solution for various hair and scalp problems.

1980s: Accolades

Our dedication to well-being is celebrated with international accolades, showcasing our exceptional hair and scalp care. Awards such as the 1987 First Class Knight Medal, certifications from the 36th Eureka World Innovations Fair in Brussels, and the 1988 Oscar Golden Cup Medal in Geneva recognise our products' role in enhancing your confidence and natural beauty. These awards, spanning from Beijing to Brussels, showcase our global reach and trust.

1998: The First Outlet in Singapore

Under the visionary leadership of Ms. Zhang Le, Beijing 101 opened its inaugural Singapore outlet in 1998, marking the dawn of a transformative era in the realm of hair and scalp care. Our mission was clear: to address the hair and scalp concerns of Singaporeans. We achieved this by blending modern techniques with TCM, harnessing the power of Dr. Zhao's groundbreaking formula.

2016: Recognition of Exceptional Service

In 2016, Beijing 101 was honoured with not just one but two prestigious awards at the Singapore Human Resource Awards, organised by the esteemed Singapore Human Resources Institute (SHRI).

  • Learning and Development Award
    Recognising our efforts to provide training and development programmes that enhance employee performance and employability.

  • E-Human Resource Management Award
    Acknowledging our effective use of technology to enhance the productivity of our HR department while meeting the dynamic needs of our business and employees.

    Reflecting our continuous commitment and innovation in creating the best hair and scalp care experience for our customers.

2016, 2018 and 2024: Recognised in Surveys

Beijing 101's focus on quality is exemplified by the recognition in renowned surveys measuring the effectiveness of our solutions.

  • 2016: Nielsen's Survey
    9 out of 10 customers reported improvement in hair growth with regular treatments.

  • 2018: Ipsos Survey
    In the IPSOS survey, 9 in 10 customers agreed that Beijing 101 provides the most effective hair treatment.

  • 2024: Ipsos Survey
    In the Ipsos survey conducted in February 2024, 92% of the customers agreed Beijing 101 is most the effective hair treatment.

2024: 50 Years of Remarkable History

Today, we proudly commemorate five decades of history. Our enduring bond to innovation and service continues to redefine the landscape of hair and scalp care in Singapore and internationally.

CSRs by Beijing 101

We're committed to making a difference. Our strong belief in Corporate Social Responsibility (CSR) fuels our efforts to create a positive impact in the community. We proudly support organisations such as AWWA, Direct Life Foundation, Helping Joy Foundation, and Lee Ah Mooi Old Age Home, as well as various food banks, to name a few. Channelling our resources towards making a meaningful difference in people's lives.

Overwhelming Response to Events

Our record-setting achievement, "Most Number of Scalp Treatments at One Location," reflects the trust of our valued customers. In a memorable event at Junction 8 on October 4, 2014, we provided free scalp treatments to 254 participants using our proprietary hair tonic. Scalp scans before and after the treatment showcased remarkable improvements in scalp conditions. This milestone highlights our dedication to meaningful change in hair and scalp care.

At Your Service Islandwide

We're here for you, with conveniently located outlets across Singapore. Our commitment is to bring our expertise closer to you, ensuring easy access to premium hair and scalp care. No matter where you are in the country, count on us for dedicated and top-notch care.

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