New Hope
BEIJING, Jan. 24 - His pate gleaming like a freshly peeled potato, the man waited expectantly in the whitewashed room, the buoyant confidence of a lottery ticket buyer lighting his eyes.

Dr. Zhao Zhangguang dipped a small brush into a plastic bottle filled with an apricot-colored liquid and began daubing the hairless dome in a sort of invisible pointillism. On the bottle containing the liquid, a gold label read: "101 Hair Regeneration Liniment."

The substance is among an array of elixirs, syrups and potions produced by doctors here in a crusade to retard or even reverse baldness. Most prominent in the crusade is Dr. Zhao, who has produced a substance that is championed by some Beijing city officials and that is inspiring hope among those sporting nature's tonsure.

Former Barefoot Doctor
"I used to be a barefoot doctor," Dr. Zhao, 45 years old, said, his own shaggy thatch evidence that he does not need a dose of his own medicine. "I am from the mountains in Zhejiang. In the mountains, we pay a lot of attention to plants and herbs."

"Basically, I was trained in herbal medicine, treating skin disease. What got me started in treating hair loss was the case of a schoolteacher who came to me one day in 1973. She was bald. Even though she wore a wig, everyone still called her bald. After a while, she stopped teaching because the people made fun of her. Whenever she went to her mother’s house, she had to take an alternative route rather than the main road to avoid being seen and ridiculed.”

Dr. Zhao lit a cigarette, dragged deeply and continued. "Well, this was how I started to think about this problem. I was a bit famous for curing skin disease, but had no experience with hair. So I decided to have a try with traditional herbs."

In the beginning, Dr. Zhao said he began by mixing herbs and oils that were traditionally believed to stimulate hair growth, things like the dried Rhizome of Rehmannia or tubers of multiflower knot weed.

"Those just don't work," Dr. Zhao said. "Everyone thinks they do, but they don't. In the beginning, I was using a bit more here, a bit less there. There was no effect at all."

I Kept On Working
After about 40 failures, Dr. Zhao said, he was ready to throw up his hands. "People said I was mad," he said. "They scorned me. They didn't think I would be successful. That did it. I kept on working."

While he was working on a solution, his money ran out and he had to rent out one of the three rooms of his house to another villager.
"I still didn't have enough money," he said, "My wife said that she would support me and she started raising pigs and chickens."

What the Liniment Contains
Altogether, Dr. Zhao said, he whipped up 101 different mixtures before he hit on the right concoction. "I had a bald patient who came to me because he had a fever and skin rash," Dr. Zhao explained. "I gave him a new medicine I had been working on. One day he came over and started yelling at me that I hadn't cured the fever but that he was growing hair."

Word spread. First villagers from around his home county came by, then people beyond the county. “In the first group of 50 patients, the concoction was quite effective,” the doctor said. “I made some changes and the effect was even greater.”

What did the trick, Dr. Zhao said, was the careful blending of ginseng, the root of membranous milk vetch, Chinese Angelica, a type of Aconitum, dried ginger, walnut meat, salflower, the root of red-rooted Salvia, a psoralea and alcohol.

Word spread some more. In 1976, a reporter from Hangzhou came by to look into rumours that there were no bald men in Dr. Zhao's county anymore. The reporter, Pan Guozheng, happened to be bald.

"He came to see me," Dr. Zhao said. "Of course he didn't believe anything, but I gave him some of my medicine and after about three months, his hair began to grow again. Then he wrote a report. That was the start."

Success
The newspaper invited Dr. Zhao to Hangzhou to try his remedy in the big city. Over several years, he said, he treated more than 1,000 patients there with a success rate of more than 90 percent.

In Beijing, a group of city officials heard of advancing hairlines down south and sent a delegation to see what the excitement was about. By this time, Dr. Zhao said, he had compiled a hefty caseload of satisfied patients and had his liniment certified by the provincial authorities as effective.

Officials from Beijing's Bureau of Civil Affairs wooed the good doctor with promises of housing, a factory of his own and fame. So in 1986, Dr. Zhao moved to the capital and set up a plant to produce "101 Hair Regeneration Liniment."

Word spread and soon Dr. Zhao found himself traveling to Hong Kong and Japan bearing hope for the hopeless. Then, last October, he was awarded the top prize at the 38th Brussels Eureka World Fair, a gathering of inventors from around the globe. Dr. Zhao was made a Chevalier and awarded a lustrous white cross dangling from a red ribbon.